Retailers have information systems in place to capture and analyse data about our shopping purchases, however, Ken Davies (2015) reporting from the Omnichannel Summit, announced that “80% of shoppers leave a bricks and mortar retail outlet without buying anything”. Retailers therefore need information systems to capture data about the times when we go into a […]
Making Sense of Data
Personalized Shopping Experience
Face recognition technology is used by retailers to identify known shoplifters as they enter a store and alert security staff to their presence. The same technology can be used in stores to support customer relationship management and offer a personalized shopping experience.
Information to Measure Performance
Data are collected to measure performance of organizations, systems, processes and people. Some performance measures are status indicators providing information to inform decisions about whether or not action needs to be taken to avert a crisis or improve specific areas of performance. However, often measures of performance are reported as data with insufficient context to […]
What Business Are You in?
In an article in the Harvard Business Review Michael Porter and James Heppelmann ask organizations to reflect on the question ‘What business are you in?’
Dangers of Incomplete Data
It is easy to make comparisons between sets of quantitative data but it is important to be aware of the dangers of incomplete data. There is a risk of mistaking data for information.
Big Data, Little Information
“Is ‘Big Data’ Just a Marketing Puff Term?” was the contentious title of an email circulated by ebulletins.co.uk. I am currently working with 25TB of data, so am I working with Big Data?